Fritz Schur Logistics

Strong positions

A strong position of different brands within its segments forms the business area of beverage. From soft drinks to sports drinks and beers, we continuously strive for building brands and exellent results for our partners and customers.  

Blue Keld

Blue Keld is a soft drink from England that offers a range of exotic and traditional flavours to suit all tastes. The flavours are taken from flavours from natural fruits, and are sugar free. Blue Keld is now marketleader in Denmark within the segment flavoured water. 


Powerade is an isotonic sports drink designed to balance hydration and energy when needed most.