Fritz Schur Logistics

Strong positions

A strong position of different brands within its segments forms the business area of beverage. From soft drinks to sports drinks and beers, we continuously strive for building brands and exellent results for our partners and customers.  

Blue Keld

Blue Keld is a soft drink that offers a range of exotic and traditional flavours to suit all tastes. It's natural fruit taste, sugar free and zero calories. Blue Keld is  marketleader in Denmark within the segment flavoured water. 


Powerade is an isotonic sports drink designed to balance hydration and energy when needed most.